Reasons Why Start-ups are Riskier Than Franchise Businesses

By Randall Orser | Investments , Small Business

Thinking about starting your own business?  It is always a risky thing to do and most budding entrepreneurs will do a risk assessment to determine how much financial risk they are willing and able to take. One big consideration is whether to launch a startup business or buy into a franchise.  They both have their pros and cons which mostly involve the potential business person.  Start-ups appeal to people who want to make their own decisions about how the company operates and those who want to turn their big idea into a million-dollar business. 

However, risk assessments have shown that undeniably start-ups are much riskier than investing in a franchise.  Here are some reasons why:

  1. In a start-up you have to build your own brand from scratch.  This is difficult, time consuming and costly and most new business owners lack the resources to do the work so consequently they are only able to grow their business within their own circle of family, friends, and acquaintances or their business fails.  Franchises come with an already built brand which is familiar to a wider audience, this includes slogans, logos, signage, buildouts, team apparel and more.  This means that prospective customers are already familiar with the product or service making it much easier to make sales right from the start.
  2. When you start your own business, you may get lots of advice, but if this is your first time in business you may make mistakes that can be costly.  If you have a franchise, you can draw on the advice and experience of other owners who have experienced the same problems or had the same questions.  The franchise business will teach you how to do things the best and most profitable way.
  3. If you start your own business you have to write your own business plan, sell your idea to prospective investors and banks and try to estimate how much money you will need to establish your business as well as to survive while it is getting off the ground.  If you buy into a franchise, they will help you to draw up your business plan and can often assist with finding financing.   They will also be able to let you know exactly how much money you will need to become a franchise owner.
  4. You will need supplies as well as legal and accounting support to operate your business.  If you buy a franchise can often offer this kind of support in-house or recommend third-party vendors.  In addition, they can often secure products and services for franchisees at a discount due to the volume that they purchase.
  5.  Franchise owners have a support system from corporate teams, regional directors and from fellow owners that can be critical to the success of their business.  Other owners have been there and can offer detailed help to work through problems.  When you start your own business, you are pretty much on your own.
  6.  Starting your own business requires learning how to choose the best location, hire and train staff, market your business and do bookkeeping.  As most new owners are busy doing the work and are not experienced in doing these tasks the new business can easily fail.  Franchise businesses have operational systems already in place and are able to clearly explain to prospective franchisees the types of skills they will need to be a successful owner.

Franchise businesses do come with their own risks and there are no guarantees of success. However, for a prospective new owner who lacks business knowledge and experience a franchise business is a good idea to mitigate risks.

Summers Coming! Self-employment Ideas you can do in the Sun

By Randall Orser | Small Business

The warm weather is almost here and maybe you are considering earning some extra cash over the summer.  If you are looking for a small business idea that does not require a year-round commitment here are some ideas:

Food Truck:  Once you have acquired a vehicle and got all your permits you can work whenever you want to.  Summer presents the greatest opportunities to provide tasty meals and snacks to people in various public venues such as concerts and shows, outdoor markets, sports events and college campuses.

Outdoor Adventures:  If you are an outdoor enthusiast, you can offer guided hikes and arrange white water rafting and other water excursions for your clients.

Personal Training:  Offer your services as a weight-loss or fitness personal trainer to motivate people into a healthier lifestyle.  Teach outdoor yoga or tai chi classes, and when the weather gets colder you can take your business indoors.

Gardening and Lawn Care:  If you are a gardening enthusiast direct your talents into a business offering mowing, weeding, mulching and raking. You could switch into snow removal in the winter.

Tour Guide:  Take people on guided tours of places of interest or historical significance in your area.  People particularly love “haunted” locations!

Pet Sitter/Dog Walker:  This can be a year-round business as people are often looking for someone to be a sitter for their pets while they are on vacation or out of town.  Dog walkers are needed all year round.  This business idea has little or no start-up costs but clients who don’t know you may need references or a background check before you go into their home.

Pool Maintenance:  If you know about pool chemistry and don’t mind hard work, then a pool maintenance business for the summer months could be ideal for you.

Growing and Selling Fruit, Flowers, Plants or Vegetables:   Advertise on the roadside and sell out of your home or set up a roadside stand to offer your home grown produce. Alternatively, you can take a stall at one or more Farmer’s Markets in your area.

Garbage and Re-cycling Collection Service:   For a fee, pick up unwanted household items such as furniture and appliances, and either donate, sell or recycle them.  Many people would rather pay you to take their junk than have to dispose of it themselves.  As well as earning money you are doing your bit for the environment.

Short-term Retail:  Take a short-term lease on a small retail space and create a pop-up store renting or selling summer items such as bicycles.  Later in the year you could sell or rent Halloween costumes, and selling Christmas gift items and treats could be a big seasonal money-maker.

These ideas give you the opportunity to run a profitable business during peak seasons and to work as little or as often as you like.


Home-based Business? How to Make Your Home Client Friendly

By Randall Orser | Small Business

Many people are embracing the “working from home” option.  There are over 38 million home businesses in the US alone meaning that 50% of all small businesses are being run from the owner’s residence.  If your home business includes meeting with clients however, it is important that your home has a client friendly and professional environment.  Here are some tips on how to have successful meetings with clients in your home.

1.  Parking   

Make sure that there is parking easily available for your client.  Give them instructions on where to park.  If you have a driveway in front of your property, make sure that you move your own car to create a client parking space.  If you live in an apartment try to secure an additional parking space for your visitors.  If your clients continually use the visitor parking space it can cause problems with the other building occupants and management.

2.  Street appeal

Make sure that your home appears well maintained.  This includes regularly mowing the lawn as well as weeding and pruning. Make sure the exterior of your home is in good condition and not requiring cleaning or a coat of paint.

3.  Dedicate a space in your home for your office

Your home office should be a separate space in your home, not the kitchen counter.  Your office should be appropriately decorated and include comfy seating and all the technology that you need to do your job. 

4.  Make the way to your office easy to navigate

If your home office has its own outside entrance, make sure that there is signage explaining where it is.  Signs should be discreet and not visible enough to annoy your neighbours.  The path to your office should be unobstructed and safe.  You need to move any obstructions, prune shrubbery as well as ice and snow. Outside steps should be kept clean and have a railing.   You should also carry adequate business insurance to cover any accidents in your home. 

5.  Make sure that your home office décor is suitable for a business 

You need to make sure that your office décor projects your business image. It should be tasteful, inoffensive and not distracting.  The furniture should be in good condition and should give an impression that you are successful in your business.

6.  Your office should always be clean and uncluttered

This goes without saying, but make sure that you get rid of all those dirty coffee cups and dust bunnies.

7.  Try to make your office as quietest as possible 

If you have small children try to schedule meeting during their nap time or hire a babysitter to take care of them while you are working so that they do not interrupt you.  A “Do Not Disturb” sign on the door will let family members know that you are busy with a client.  If children have access to your business phone, make sure that they know how to answer it correctly.  

If you have pets keep them out of the way so that they do make a noise when someone comes to the door.  Make sure that you regularly vacuum and clean the spaces where your clients will be walking and sitting to eliminate the risk of allergies to pet hair.

It is important to create a good impression with clients so that they remember the business that you discussed rather than that your house was cluttered and that your children or pets were running around.

 From an article by Susan Ward

Home-based Business? Some Ideas for Places to Meet Clients Outside Your Home

By Randall Orser | Small Business

Using your home as a base for your small business may work great for you, but what happens when you want to meet clients. For a variety of reasons, you may not want to bring them into your living space, so here are some ideas for alternative places to meet.

1.  Coffee ShopThis is always a popular choice all you need to do is buy a beverage for your client and use the space to get your business done.  It’s a good idea to find somewhere different to a big chain coffee shop as they can be noisy and busy.  Pick somewhere that is charming and interesting and usually much quieter.

2.  RestaurantIt’s always a great idea to offer to meet your client for a business breakfast or lunch. It will usually lighten up the conversation and may persuade your client to agree to terms or buy products from you. To make the meeting more friendly offer to let your client choose the location (within limits).  It is a good idea to give them three restaurant ideas to choose from.  Keep in mind that formal restaurants can be uncomfortable not to mention damaging to your budget and may not provide the best atmosphere for a successful business meeting.

3.  Business Centre This is a rapidly growing trend where a small office space with a desk and chairs can be rented out inexpensively by the hour, day or for a longer time.  This provides you with an office atmosphere to meet your clients from time to time without having the expenditure of renting an office full-time.

4.  Hotel Conference Rooms Meeting in a hotel room can be a safety issue, and meeting in a hotel lobby can be too busy and noisy.  A better choice can be renting a hotel meeting or conference room.  Hotels usually have a few different size rooms to rent which include Wi-Fi connections, audio visual equipment, office supplies and can include catered refreshments.  This is a good choice if you are planning a presentation to a number of potential new clients.

5.  City Hall - Some city halls have conference rooms that are open to the public for events and your local Chamber of Commerce may also be able to rent out space to you.

6.  Your BankSome banks have a community meeting room that you can use sometimes for free.  It is a good idea to reserve it well in advance. 

7.  Public LibraryNot always a good idea as you have to keep your voice low which can be difficult. However, some libraries do have a meeting space that they will let you use if booked ahead.

8.  Club House Some home owner associations and apartments have a clubhouse that can be reserved for a small fee.  A great place to hold a business meeting especially if there is no charge to use the space.

9.  Video-conferencing in Your HomeIf you decide to hold a video-conferencing meeting you can do it in your home.  You should choose a room with the best lighting and that looks the most presentable.  Be prepared for dropped calls and have a back-up plan such as back to the coffee shop.

These are some great ideas for places to meet your clients and potential clients until you are more established and have your own office.  Don’t forget to save your receipts for these meetings as they are tax deductible.

From an article by Lauren Bailey – Work at Home Woman



Should You Pay Yourself Salary or Dividends When You Incorporate Your Business?

By Randall Orser | Business Income Taxes , Personal Income Tax , Small Business

Once you incorporate your business you need to decide which is the best way to pay yourself, a salary, dividends or a mix of both. There are advantages and disadvantages to both salary and dividends for business owners.

Business Salary


  • If you are paid a business salary, then you will be paying into the Canada Pension Plan.  This is an important consideration for the future as the amount of retirement benefits that you will get depend on how much you have paid in and for how long.
  • Your salary or bonus will be a tax deduction for the corporation.
  • As well as paying yourself you can also do some income splitting with your spouse or children.
  • You will also be able to contribute to RRSP’s or TFSA’s for your retirement.


  • You will have a personal income which is fully taxable unlike dividends which are taxed at a lower rate so your tax bill may be greater.
  • For the Canada Pension Plan, you will have to pay both portions as you are both an employer and an employee.
  • You will have to do payroll and set up a payroll account with the CRA and file all the related paperwork.
  • If your business profits vary from year to year, paying yourself a salary will mean that you will not be able to carry back a business loss for future years which you could if you are paid by dividends.

Payment by Dividends


  • Dividends are taxed at a lower rate than salaries so you may pay less personal tax.
  • Dividends can be declared at any time which means that you can optimize your tax situation.
  • Not paying into the CPP will save you money.
  • It is easy to pay yourself dividends, you just have to write a cheque to yourself from the company and at the end of the year update the corporation minute book and prepare a director’s resolution for the dividends paid.


  • Not paying into CPP will lessen the amount of CPP you are entitled to when you retire.
  • Being paid by dividends does not allow you to contribute to an RRSP as you do not have any income and can mean that you cannot claim other personal expenses. 

Payment by a Mix of Salary and Dividends

Whether payment in a mix of salary and dividends is the best way to go for a business owner is dependent on their personal circumstances including income level, cash flow needs, and the corporation’s predicted income for the next year.  The owner needs to understand if he needs to have room to contribute to his RRSP and if income tax deductions are important.  The decision to pay in a mix of salary and dividends should be made after discussions with an accountant or financial planner.   

Sometimes a mix of salary and dividends is paid out by the company to ensure that it does not earn over $500,000 as this is the limit up to which a privately-owned company pays the lower rate of income tax. If earnings are greater than this, it can be better to pay the owner a salary thereby reducing the corporate income.

Sole Proprietorships or Partnerships

As these types of businesses are not owned by shareholders, they cannot issue dividends and the owners cannot be salaried employees with payroll deductions.  Business income and personal income become the same thing, so you have no choice but to report your earnings on a T1 income tax return.

From an article by Susan Ward

Five Common Mistakes That Small Business Owners Should Avoid

By Randall Orser | Business Income Taxes , Small Business

Small business owners, and those who work freelance or are self-employed must submit an annual tax return to the Canada Revenue Agency.  Most people only focus on their taxes a week or two before they are due, but you should really be thinking about them all year round so that you maximize your deductions and credits thereby reducing the amount of taxes that you have to pay. 

Here are five common mistakes that self-employed people make when filing their annual return.

1.  Failing to Write off Business Expenses

As a self-employed person the CRA allows you to deduct reasonable expenses that you incur while earning business income.  These expenses include start-up costs, business fees, memberships and subscriptions, salaries, wages, employee benefits, accounting legal and other professional service fees, telephones, utilities and office expenses. If you use your vehicle or home for business, you may be able to deduct related expenses for these too.  It is important that you are aware of which expenses you can deduct to have a lower taxable income, but you should also make sure that the expenses you are claiming are reasonable so as not to attract a CRA audit.

2.  Claiming Expenses that are not Deductible

If you claim expenses that are not deductible the CRA sees it as a failure to report income which can mean a reassessment and interest and penalty charges on the unreported income.  Make sure that you are fully aware of the expenses that you can claim when submitting your return.

3.  Forgetting to Track Your Expenses

Just keeping receipts in a box is not the best way to track your expenses.  You should be keeping records of all your expenses as they occur.  Use accounting software or a smartphone app to record everything immediately.  At tax time you will have a more comprehensive record which will make doing your return so much easier than trying to remember what each receipt was for long after the purchase.

4.  Failing to Report Cash or Trade Payments

If you receive payment for work by cash or trade, you must still report it.  Failure to do so can result in severe penalties from the CRA.  These can include more assessed taxes, interest and penalties, court fines and even jail time.  

5. Insufficient Proof Related to Meal and Entertainment Costs

Self-employed people can claim a partial deduction for meals and entertainment.  This is 50% of expenses incurred to expand your business or for travelling for work.  You may also be able to deduct all of your expenses for holding a holiday party for your employees or for buying food for a charity dinner.  If you are a long-haul truck driver you can claim 80% of your meal expenses and self-employed couriers can claim a flat rate of $17.50 per day.

Just saving receipts for these expenses is not enough for the CRA.  You must be able to prove that they were necessary for your business.  You should record information such as the event, who came, what was discussed and how it relates to your business on each receipt. In addition, credit card receipts showing the amount that you paid must be accompanied by a restaurant or event receipt showing what was purchased.  Truck drivers and couriers should record expenses along with mileage in a log book with information showing where they travelled and where work was done.

For more information see:

CRA Business Expenses

CRA Interest and Penalties

CRA "Will you do the job for cash? It's risky business"

CRA "Line 8523 - Meals and entertainment (allowable part only)" 

From an article by Turbo Tax

The Personal Tax Filing Deadline is April 30th – Some Last Minute Reminders

By Randall Orser | Personal Finances , Personal Income Tax

The deadline for filing your personal taxes April 30th is almost here.  Here are some things to remember before you start the filing process.

1.  Most Canadian residents need to file an income tax return for the previous year to pay the correct amount of income tax owed, pay back overpayment of benefits or to claim benefits.

2.  If you file late and owe money the CRA will charge you interest and penalties on the unpaid amount.  So even if you know that you will have to pay, help yourself by at least filing on time.

3.  Before you tackle your income-tax return be sure that you have all the following information on hand.

  • Information from the CRA including your notice of assessment from the previous year.
  • All your tax information slips such as T4’s from employers, as well as your investment information slips and RRSP contribution receipts from your bank.
  • Information on other income such as self-employment income.
  • Receipts for tax deductions such as medical expenses and donations.

4.  Decide how you are going to file your taxes either a paper copy or online using NETFILE, and make sure that you have the correct tax package for your province. The advantage of using NETFILE is that you get immediate confirmation that your return has been received and if you are owed a refund you will get it much faster, sometimes within two weeks of filing.

5.  If your taxes are complicated for example if you run a small business it is often better to use a tax professional to prepare and file your return, however to save yourself some money you should still spend time sorting your receipts and getting everything ready for your accountant.

6.  There are a few different ways to pay any income tax due; by mailing a cheque to the CRA, using online or telephone banking, using the CRA’s My Payment Service or making a payment at your bank.  If you have to pay your taxes by installments you can set up a payment arrangement with the CRA.

7.  Set up a direct deposit with the CRA so that your tax refund and any benefit payments are deposited directly to your bank account.

Need Help With Your Return? Where to Get Answers to Your Income Tax Questions

By Randall Orser | Investments , Personal Finances , Personal Income Tax

The April 30th deadline is rapidly approaching.  If you are in a panic about your tax return and need answers to some questions, here are some places you can go for help.

1.  If your tax return is complicated it is always best to get a tax professional such as Number Crunchers® to complete it for you. We know all the ins and outs of tax returns and we can answer your questions and make sense of the chaos.

2. If you still want to go it alone, get a Canadian Income Tax Package.  This used to be mailed out but can now be downloaded and printed from the CRA Website.  The package includes line by line instructions to help you to fill out your return.

3. Head to the CRA website at to find forms and publications by topic.

4. The CRA has an automated Tax Information Phone Service (TIPS) for personal and general tax information.  To find out more go to  Before calling you need to make sure that you have the following information on hand: your social insurance number, your month and year of birth and the total income that you recorded on line 150 of your 2017 return.

5. Tax information for individuals, businesses, charities and trusts can be found at

6. Phone Inquiries – you can reach a CRA representative by calling 1-800-959-8281 but expect to wait a while to talk to someone, they are extremely busy at this time of year.  They do have extended evening and weekend hours up to April 30th, (9am to 9pm local time during the week and 9am to 5pm Saturdays local time) and they do suggest calling Thursday or Friday when the phones are usually less busy.

7. For help with CRA online services you can go to their E-Service Help Desk at

8. If you need help with a very basic return that does not include bankruptcy, deceased individuals, capital gains or losses, employment expenses or business or rental income and expenses there are Volunteer Income Tax Preparation Clinics offered by the CRA.  These are only to help people who meet their basic eligibility requirements such as maximum income levels.  For more information about locations go to

Do You Know Why the CRA Uses a Profit Test for Business?

By Randall Orser | Business Income Taxes , Small Business

The CRA defines a business as “an activity that you conduct for profit or a reasonable expectation of profit”.

The profit test is used by the CRA to determine whether or not a person is actually running a business.  The test asks, “Was the activity conducted with an actual expectation of profit?” and “Was that expectation of profit reasonable?”  Only a person (or legal entity) operating a business can claim business expenses or business tax credits on their income tax or GST return.  If the business does not pass the profit test, then all credits and expenses will be disallowed.

Criteria that the CRA uses to determine whether or not you are running a business:

  • The profit and loss of the business in past years.
  • The amount of gross income if any reported over several years.
  • The length of time in which the business can be reasonably expected to be showing a profit, relevant to the nature of the activity.  
  • The extent of the activity related to businesses of a similar nature and size in the same locality.
  • The amount of time spent on the activity.
  • The qualifications of the business owner, including training, experience and education including eligibility for membership of a professional association.
  • The individual’s intended course of action for the business to make a profit, for example preparing a business plan.
  • That the business has enough capital to make it capable of showing a profit after depreciation, and the individual has the resources available to allow the business to develop and expand.  This includes the ability to secure financing to make the business viable.  
  • That a degree of effort is spent in promoting and marketing the product or services supplied by the individual.  This includes the registration of a trading name and opening and maintaining books and records.
  • The type of expenses claimed and how relevant and reasonable they are to the activity, and if this expenditure will help the business to make a profit.
  • The nature of the goods or services provided is such that a market exists or can be developed and there is potential for profit.

For more information see the CRA's   P-176R – Application of Profit Test to Carrying on a Business

What is Income Splitting and How Can it Reduce Your Tax Bill?

By Randall Orser | Business Income Taxes , Small Business

Income splitting is the transfer of income from a person in a higher tax bracket to a family member in a lower tax bracket.  The more you earn the higher your income tax bracket so “transferring” some of your income to a person whose income is lower than yours will result in having to pay much less tax.

The Family Tax Cut that allowed individuals to split their income with a spouse up to a tax credit of $2000 is no longer available, but businesses can use income splitting strategies still available to them.

There are two ways in which you can split your business income: 

  • By paying some of it in salary or wages to a family member 
  • Transferring some to family members in the form of dividends

Paying salary or wages to a family member means that you actually hire your spouse or children as employees and pay them from your business income thereby reducing your net income.  For example, if you earn $75,000 and pay your spouse $30,000 this reduces your income to $45,000 which is a lower tax bracket, and your spouse will be taxed even less as $30,000 is even lesser tax bracket, resulting in double tax savings for you both.  As great as this sounds there are strict rules on income splitting which involve hiring members of the family as employees.  

  • They must have duties to carry out the same as any other employee.  As with any other employee you must keep employee records to prove that your family member actually worked in the business.
  • You have to pay your family member the same wage as you would pay anyone else to do the same job.  You cannot overpay them for the job they do, the rate must be the same as other employees earn in the same industry.

Income splitting by Dividends is another way to pay your spouse or children, but you can only do this if your business is incorporated.  This tax strategy is very flexible in that the value of the dividends and those receiving them can vary from year to year.  Your corporation must be set up so that your spouse and children are shareholders then dividends can be distributed between them.  You can also structure your corporation so that there are non-voting share classes for family members so that they can receive dividends but not vote on decisions made relating to the company. 

For the 2018 tax year, the rules on split income received through dividends is changing.  For more information go to Revenue Canada guidance on split income rules for adults.