Build a Sound Financial Business Strategy

By Randall Orser | Small Business

Are you an entrepreneur seeking to build your company? Or someone thinking about opening a new business? To be a successful business builder the best thing you can do is focus on your company’s finances. Be the entrepreneur that focuses on the finances of the company rather than the one going to the tech conferences or inviting the media hoping to get exposure. Do you want your company to fail because you weren’t aware of its fiscal responsibilities? Keep the following sound financial business strategies in mind and you’ll have a successful business.

Learn Business Finances

To improve growth opportunities for your company, then focus on learning as much as you can about business finance. In the time other new business owners are going after media attention, you should focus on refining your business finance expertise. By learning more about business finances from experienced people, like Warren Buffett or someone in your industry, the more able you can leverage growth opportunities others might miss.

Economic Trends

By watching economic trends over various business verticals, you can ensure you’re best prepared to handle financial risks. Focusing too much on your own market sector can make you miss impending market shifts that can affect your growth rate. From trends in retail to how automation is changing business development in global markets, the opportunities are many to understand future economic trends. Gather all the information possible on global economic forecasts and ensure you’re looking years ahead, not just months.

Changing Rapidly

Business finance these days is rapidly changing. The norm used to be bank loans and venture capital, now the options have expanded and becoming more common are cryptocurrencies and ICOs (initial coin offerings). You need to understand how business finance is transforming as technology advances, if you want to ensure you’re in a good place financially.

Chief Financial Officer

A Chief Financial Officer (CFO) can be a smart in-house hire for your startup in order to secure your businesses financial strategy. Too many startups wait until far too late to look at their company’s long-term finances. Whether it’s an accelerated burn rate that is unsustainable or business expenses that can’t be recovered in an acceptable amount of time, a CFO helps keep your company out of trouble and on the path towards profits.

Spending Habits

Are you watching your competitors’ spending habits more than your own spending patterns? That’s not very productive at all. You’re much better focusing on growth elements you control, rather than on what your competitors are doing. Whether it’s expenses on talent, fees paid for services you use, keeping an eye on your own finances and looking for increased opportunities is much more productive.

Financial Technology Tools

Thanks to rapid growth in the fintech sector, financial technology tools have grown significantly and available to entrepreneurs. You need to pay attention to this sector to discover savings opportunities you might not even know exist. Technology is changing the resources to which you have access to handle your businesses finances, however, you do need to know that they exist. A core component of your business’ financial strategy should be looking at the fintech sector regularly.

Spending for Spending sake

Too many new companies fall into the trap of spending for spending sake when they get the investor funding. That cash injection is great for stimulating growth, however, spend it on things that have a high ROI (return on investment). You should be spending on marketing, or hiring someone to do it, or a sales person that can close business deals, those are much better options. You need to ensure you’re maximizing that influx of cash so spend wisely.

Business Consultants

Any business consultant you hire should be driving for revenue generation. Far too many young businesses double-down on business consultants outlays rather than bringing on someone internally. That internal person is much more likely to put your businesses interests first as they have skin in the game. The consultant on the other hand is juggling many clients so your business’ growth is not their first priority. Analyze how much you’re spending on consultants with other expenditures to ensure your costs aren’t atypical.

Accounting Team

As part of your business financial strategy, the most prudent on is to hire a top-notch accounting team, accountant and bookkeeper. You want an accountant that doesn’t waste your money on just looking for loopholes, but one that finds the tax savings that are the best long-term advantages for your company. A smart accountant can help grow your business in ways you never envisioned.

Big Isn’t Always Better

The old adage big isn’t always better is one many entrepreneurs overlook. The obsession of tech media with funding news from angel investors and venture capitalists skewed impressions among entrepreneurs. Too many entrepreneurs focus on acquiring outside funding rather than smaller, bootstrapped growth which may end up being more profitable. There is a fallacy of growth at any cost, don’t fall for it, as you may be happier and more fulfilled if you built a smaller business without any outside funding.

Remember the above strategies and your odds of building a financially-sound business increase. Put your effort into building a foundation that is fiscally sound, and the likelier you’ll be proud of your business. You’ll never regret spending your time on making smart financial decisions for your business, and your business will grow as a result.

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About the Author

President/CEO Number Crunchers® Accounting Inc. Learn how to just say stuff it to this bookkeeping thing with our 'Just Say: "Stuff It" To Bookkeeping program.