During the Christmas Season there is only one thing that matters to retailers - the sales graph. This can be make-or-break time for many small businesses and it is important that those sales climb as steeply as possible.
To get greater sales it is obvious that you need to get more customers. How can you get more customers? You need to make sure that more people see or experience the quality or unique product or service that you are offering so that they will buy. With a little effort and ingenuity, you can get potential customers into your store, and it might not be as hard as you think. Here are a few ideas to help you to create your Christmas Rush:
Have a Sale
- Most retailers have a Christmas Sale and nowadays they are not waiting for Boxing Day to do it. Customers are inundated with Christmas advertising, so you need to make your sale stand out from the rest and be an event that everyone will want to attend. How can you do that?
- Offer a big discount on a popular item for just one day.
- Decide if you want to make it a discount or a free gift with purchase.
- Make sure your discount is worthwhile, people are not interested in only 10 or 20% unless it is a storewide sale.
Advertise your sale heavily on the best channels for your customers, social media, radio, etc. people need to hear about it to show up to your store.
Hold an Event - Create an event which ties into your product or services, for example a free cooking or home improvement class with a guest presenter, or a wine and food tasting with a chef. Think about how this event will benefit the customer making them want to attend.
Use an Email Campaign - Social Media is a good way to get the news out, but an email blitz has been shown to be the most effective way to attract customers. Most businesses already send out an email newsletter so make sure it includes details of any sales or specials at Christmas. Feature items that customers will want as a limited quantity and create a demand. You can also send out separate emails to “special” customers making sure that you personalize them offering them extra discounts not available to everyone, this makes them feel special and encourages them to shop with you.
Create an Attractive Window Display that is unique, eye-catching and foot-stopping to catch foot traffic that might usually walk right by your store. Work your crowd, offer cookies or a free hot drink to people who are admiring your display to bring them into your store.
All of these strategies can be used as part of your Christmas Season marketing plan, but whatever you decide to do the most important thing is to get the word out to your target market and invite customers to your physical or virtual store. Without customers your Christmas Season will be a non-event and not a good gift for your bottom line!
From an article by Susan Ward