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Increase Market Share: Establishing C...

Most companies scoff at the idea of selling at a loss in order to increase market share. After all, doesn’t the...

Increase Market Share: Establishing Conditions for Selling at a Loss
posted on: Feb 21, 2012 | author: Randall

Are magazines and newspapers doomed t...

The Internet didn’t kill off magazines and newspapers, but it did change the way they make money. Drive down any...

Are magazines and newspapers doomed thanks to the iPad?
posted on: Feb 16, 2012 | author: Randall

How is the iPad changing the economic...

In the Apple universe Steve Jobs was king; his power is still universal though, even after his untimely passing. He...

How is the iPad changing the economics of content distribution?
posted on: Feb 14, 2012 | author: Randall

4 New Year’s Resolutions for Yo...

Could your small business benefit from some fresh thinking? Resolve to do the following four things, and your company...

4 New Year’s Resolutions for Your Small Business
posted on: Feb 9, 2012 | author: Randall

Tracking Cost of Leads and Marketing ...

Today’s small business owners can easily level the playing with their larger competitors. Gone are the days when...

Tracking Cost of Leads and Marketing Performance
posted on: Feb 7, 2012 | author: Randall

Defining the Value of a Sale

How does your small business define the value of a sale? Do you focus solely on its gross profit by taking the sales...

Defining the Value of a Sale
posted on: Feb 2, 2012 | author: Randall

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