Shopping in this 2020 holiday season is going to look unlike anything we have ever seen before as 30% of shoppers will be buying their gifts online. This will cause a shift in what is known as the seasonal rush as couriers, delivery services and Canada Post rush to deliver parcels. A huge surge in online shopping occurred almost overnight starting back in March as shops closed due to the pandemic. Digital sales saw a five year acceleration in just a few months trigged by this change in shopping habits and the retail industry will see a 15% market share which took 30 years to reach explode to at least 30% by the end of the year.
As more people are choosing to shop from home the main driver of these online sales will be social media direct advertising. At least 15% of purchases will be referred to company websites from social channels especially in the height of the season and almost one in ten online purchases will be made directly through digital purchase points on social media. The digital e-commerce demand is so strong this year that experts predict that companies offering personalized and curb side pick up options will increase their digital sales by 90% in 2020.
The anticipated volume of parcels to be delivered prompted Canada Post to release a video asking consumers to shop early to help to alleviate the backlog for their workers and to ensure packages were delivered on time. On December 14th alone, Canada Post delivered half a million parcels. They are adding more than 4,000 temporary seasonal workers and increasing their fleet by more than 1,000 vehicles. There will be weekend deliveries and additional pick up points and post office hours will be extended. Additional processing equipment has been installed along with enhanced tracking technology to enable customers to track packages. Despite these measures up to 70 million gifts could be delivered late.
Many larger retailers have set up their own delivery services or teamed up with mail carriers and couriers to delivery purchases to customers. Many are offering national two day shipping and next day delivery in major cities and in additions some started their holiday events early offering shopping with strict social distancing measures, online shopping with curb side pick up or home delivery.
In order to have a successful holiday season retailers have had to change the ways that they do business to include more personal services such as the ability to chat on line with a store associate. Offering free shipping often with a dollar amount of purchases is always a bonus to attract a customer and have them buy more to get free shipping.
From an article by Michelle Singerman