Crucial Factors Your Online Business Needs

By Randall Orser | Small Business

Are you thinking about launching an online business? You see there’s potential for an e-commerce store, and believe you can make this business a success. Before you leap into this e-commerce business, it’s essential you come up with a business plan. Check out the critical business plan elements below to ensure you’re acquainted with your new venture.

Target Marketing

Your goal should be to build a long-term business, and to do that you need to understand the market you’re targeting. A marketing analysis overview built into your business plan will cultivate market opportunities or challenges. A farmer’s not going to sow seeds without know the soils condition, you shouldn’t build an online business without understanding the sector you wish to build in.

Marketing Plan

Having a marketing plan is crucial to your success. Posting haphazardly to social media and hoping something appeals to your potential customers is just pointless. You need to create a monthly and yearly marketing plan so you can see where the opportunities for long-term success are. Having a detailed marketing plan allows you to ramp up your seasonal growth initiatives in advance rather than being caught off guard due to poor planning.

Product Plan

Your business strategy must include a product plan. Do you know what your company’s monetization strategy is? You need to determine the long-term implications of your company’s products. Would your business’ viability be drastically impacted if market trends change? Is your product offering a one-time only sale, or can it be offered on a subscription basis? Developing a thorough product plan is a must or else your business ends up being a one-hit wonder with no repeat customers.

Financial Plan

This is an important aspect of your business as you want to avoid the dips in business revenues. By planning for future expenses such as taxes and inventory upgrades, you reduce the stresses of running your online venture. You need to develop a yearly plan to keep an eye on business growth, and having a five-year and ten-year plan can help you do that over the long-term.

Exit Strategy

It may seem like an odd thing to be doing at the beginning of your business, however, having an exit strategy is smart business. Are you going to run your business after you retire? Are you anticipating on selling your business to an interest investor or business partner? Knowing how you’ll exit your business is just as important as understanding why you started it in the first place.

Building an online business, or any business for that matter, that succeeds for many years is not easy. You need to be smart in planning your company’s development similarly as a brick-and-mortar business owner would plan its future. Are you going to integrate the above tips into your company’s business plans?


About the Author

President/CEO Number Crunchers® Accounting Inc. Learn how to just say stuff it to this bookkeeping thing with our 'Just Say: "Stuff It" To Bookkeeping program.