You’ve had a great year so far, you’re busy, sales have been solid, and you’re well on your way to a profitable year. You know your company has the holiday spirit and you want to highlight that come November and December; however, where do you start. There’s tons of ways, some won’t even cost you a penny, to tune up your normal marketing efforts to accentuate your businesses lighthearted mood. Which of the following ridiculously simple ways will attract those super shoppers to your business?
Seasonal Pinterest Board
On your board, share images of your holiday decorations, staff members in festive garb, or the latest products you brought in for the Christmas season. Festive quotes are another way to round out your collections, and you now have a holiday board perfectly poised to bring seasonal cheer to your customers. Publish local events, and use relevant keywords to attract local patrons to your Pinterest board and your business.
After Hours Holiday Event
This is a great way to thank your customers and perhaps get new customers. Have your guests register in the weeks leading up to the event by offering a drop box for their business cards or registration forms. You could even make it a by invite only event, or have a pre-party for your best customers. At the event, promote new products you’ll soon be launching or spotlight stock arrivals for spring and summer. Everyone is busy during the holidays, so ensure your event is captivating enough that they’ll make time in their packed schedules.
Local Charity Event
Is there a local charity everyone can get behind? The food bank is a great one, and they’re usually up for being part of your event. Tailor your event to what the charity’s greatest need is, and then adapt the event specially for those needs.
Create a Seasonal Video
A seasonal video is a great way to promote the business and post it to YouTube, Facebook, Twitter, etc. The funnier you make your video the better the chances are for social shares. Maybe find a local Santa and have him talking and laughing with you about the naughty and nice employees in your business.
You may not feel comfortable doing your own video, maybe think about a video contest amongst your customers. The best video can win a gift certificate from your business, maybe a basket of your products, or something else. Your customers will have fun connecting with your company, plus you get a wealth of user-generated content for your website or YouTube channel.
Marketing for the holiday season doesn’t have to be hard as long as you get creative approach. What would resonate with your customers, and still give you a reasonable ROI for your efforts. Think creatively, and you’ll be able to conjure up lots of great ideas to fine-tune your marketing plans for the holiday season.