As we begin a new year, many business owners will consider the performance of their business in the past year and think about how they want to progress going forward. One big question to ask yourself is “Do want to continue building on your success?” or “Do you want to take more time to enjoy the success that you already have?” Here are some ideas to help you to strike a better balance between your work and your life in 2019.
- Learn to Delegate– you do not need to do everything that is needed to run your small business, let someone else do some of the tasks. For example, if you are a one-person operation why not hire a bookkeeper to take care of your accounting and even pay your bills for you?
- Promote your Business Regularly and Consistently – This is one of the tasks that often falls to the bottom of the to-do list but if you want to attract new customers then promotions must be a priority. Again, consider hiring a marketing expert to do your social media and website updates. Otherwise create a marketing plan for the year so that you know what you need to promote each month and how you are going to do it.
- Make Business Planning a Weekly Event – Set time aside each week go review what worked and what didn’t work so that you can set a new direction for your business. This will help you to avoid mistakes stay on track resulting in more focus and less stress.
- Learn Something New – Whether or not it is related to your business, learning something new adds to your skills and gives you a new interest in life. This is important in helping to achieve a work-life balance. In addition, you have the opportunity to meet new people who may become customers.
- Join a New Business Organization or Networking Group– Meet new people either in person or online and share ideas which will benefit your business. Approach these meetings with a strategy so that you get the most out of them.
- Give Back to your Community– Volunteering or donating within your community will grow goodwill for your business.
- Put Time for yourself on your Calendar – Make time to recharge and refresh yourself and stick to that commitment it is important for your physical and mental health to take time off from working.
- Set Realistic Goals – Goal setting is valuable as long as it leads to success and not failure. Make sure that the goals that you set are achievable. Unrealistic goals can lead to frustration and failure.
- Don’t Just Make do Get a New One – If you have equipment in your office that is making your work more difficult then replace it. If you are overwhelmed with work, hire a new employee to lighten your workload, it will be worth it.
- Figure out What Works and What Doesn’t and Make Changes – this might mean dropping a product line or a supplier or a business relationship. Don’t waste time and energy trying to make the unworkable workable, move on.
Achieving a good work-life balance takes time and you have to keep working on it. Adopting the above techniques will help you to feel better and have more energy to devote to your business and make it successful.
From an article by Susan Ward